In 2019, the potential of a bubbly Apple Cider Vinegar beverage was uncharted territory. Partnering with the team at CAVU Ventures, we set out to define a new category with the launch of Poppi.

Together, we crafted a dynamic brand language, innovative packaging, and strategic positioning that transformed “Mother" into a youthful, appealing beverage, all while highlighting its health benefits. This strategic approach paid off, as Poppi quickly became a standout success. Within the first year, Poppi saw a 400% increase in sales, capturing the attention of health-conscious consumers nationwide. The brand's rapid growth continued, and Poppi secured prominent shelf space in over 10,000 retail locations by 2023.

This Shark Tank success story has now become the future of soda, offering a delightful combination of flavor and wellness.

Poppi: Bubble with benefits.

Brand Launch + Brand Positioning + Copywriting + Website + Social Media Content