Poppi. 
It’s Pop Cultured!
Three cans of Poppi soda on colorful platforms with raspberries, a lemon wedge, a strawberry, and a lime slices in front of a pink and orange gradient background.

In 2019, the potential of a bubbly Apple Cider Vinegar beverage was uncharted territory. Partnering with the team at CAVU Ventures, we set out to define a new category with the launch of Poppi.

Together, we crafted a dynamic brand language, innovative packaging, and strategic positioning that transformed “Mother" into a youthful, appealing beverage, all while highlighting its health benefits. This strategic approach paid off, as Poppi quickly became a standout success. Within the first year, Poppi saw a 400% increase in sales, capturing the attention of health-conscious consumers nationwide. The brand's rapid growth continued, and Poppi secured prominent shelf space in over 10,000 retail locations by 2023.

This Shark Tank success story has now become the future of soda, offering a delightful combination of flavor and wellness.

Poppi: Bubble with benefits.

Brand Launch + Brand Positioning + Copywriting + Website + Social Media Content

Close-up image of a beverage can with nutrition facts and branding, showing it contains 3% juice, 25 calories per serving, and ingredients like sparkling water, organic cane sugar. The branding is "Pop, Cultured."
Bottle drinks with various flavors, including blueberry sage and strawberry vanilla, alongside bottles of apple cider vinegar with flavors like pineapple and lime ginger, and a box of Poppi prebiotic soda in assorted flavors.
Pink packaging for a raspberry rose flavored soda with raspberry and polka dot berry illustrations. Features include 5 grams of sugar or less, prebiotics for a healthy gut, and immunity support, with phrases like 'Bubbles with Benefits' and 'Be Out Healthy'.

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203 Issue

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