As VP of Marketing Communications, I played a pivotal role in shaping the brand proposition and marketing strategies for Toast (CBD and THC) and D. Cosmo brands. I developed comprehensive brand strategies and marketing communications plans while ensuring compliance with regulatory parameters. I executed consumer, field, and trade marketing programs, creating a cohesive retail look of success across all locations. A significant achievement was managing and executing brand, creative, digital, and production plans, including the successful launch of https://toastwellness.com/, Toast Pet, and the Toast CBD pre-roll, Emerald.

My understanding of compliance and regulatory parameters was critical in navigating the complex landscape of the CBD and THC industries. Additionally, implemented direct-to-consumer (DTC) and performance marketing strategies, driving online sales and brand engagement. Spearheaded the go-to-market strategy for all product launches, including out-of-home (OOH) advertising development, and designed effective on-boarding and budtender training programs for our key account, MedMen. These initiatives not only boosted consumer awareness but also