In the early days of VitaCoco, I served as their go-to freelance Creative Director, guiding the brand from inception to mainstream success. I collaborated closely with the team on marketing planning, packaging redesign, and brand positioning, ensuring that every piece of communication resonated with VitaCoco's distinctive personality. My contributions included developing comprehensive marketing strategies, leading the redesign of their packaging to reflect the brand's tropical roots, and crafting a brand voice that positioned VitaCoco as a refreshing lifestyle choice.

Through strategic planning and creative execution, VitaCoco evolved from a niche product to a household name, with its personality becoming as integral to its identity as the coconut itself.

Creative Direction + Brand Launch + Copywriting + Website + Social Media Content + Partnerships