A woman with short curly hair wearing sunglasses and a patterned top, resting her chin on her hand and smiling, in black and white.

meet your partner in

Hi, I’m Diana Mora, a Fractional CMO and brand marketing leader with 15+ years of experience helping challenger and global brands thrive. From Vitaminwater and Vita Coco to emerging categories: non-alcohol, spirits, cannabis, wellness and lifestyle brands, I specialize in turning cultural insight into market growth. I work closely with founders, VCs, and teams on everything: from brand positioning, copy and content strategy, and marketing planning, to full go-to-market execution. I’ve led package redesigns, built teams and growth plans across DTC, Amazon, and retail, as well as developed creative campaigns that scale.

Crafting Your Path to Success

What sets me apart is my cultural connection — from NYC nightlife to global beverage innovation — which shapes storytelling that resonates. I’m also a natural trend spotter, with a finger on the pulse of emerging categories, consumer shifts, and new technologies that keep brands ahead of the curve. Through strategic partnerships, on-the-ground activations, influencer campaigns, and PR, I help brands build authentic communities around their vision.

Whether you’re looking for project support or ongoing brand leadership,

let’s work together.


email LinkedIn

 BRAND BUILDING

*From Story to Scale *

*From Story to Scale *

Startup- and founder-ready, I scope exactly what’s needed, design go-to-market plans, and lead cross-functional teams across people, product, and brand. You get top-tier Brand and Marketing expertise without the full-time cost, giving your business the strategy and leadership to move from concept to scalable success.

Let's Get Started
  • Advertisement for Glacéau Vitaminwater with the slogan "try it" on an orange background.

    Founding Team: As a pioneer in the beverage industry, glaceau invented the enhanced water category with the introduction of vitaminwater. The company reached $700Million in revenue in 2007 when it was acquired by The Coca-Cola Company for $4.2Billion.

  • Black background with a cannabis leaf icon at the top and the text 'CANNABIS FOR PEOPLE WHO HAVE THINGS TO DO' in bold, cream-colored letters.

    Toast's VP of Marketing Communications, I strategized, marketed (Toast & D. Cosmo, CBD & THC), and ensured compliant retail experiences. Led website launches, product rollouts (Emerald pre-roll), DTC & performance marketing. Expertise guided go-to-market strategies (OOH ads) and training programs (MedMen), boosting brand awareness and engagement.

  • Logo with black palm tree and coconuts, with the text "Vita Coco" in black, set against a light blue background.

    Cracking VitaCoco's potential like sticking a straw in a coconut, this freelance Creative Director guided them from niche product to household name. Marketing plans, a tropical package redesign, and a focus on brand voice positioned VitaCoco as a refreshing lifestyle choice.

  • , Can Copy, Social Content

    In 2019, Mother was rebranded to Poppi launching a new category of bubbly apple cider vinegar drinks, with youthful branding, innovative packaging, and a focus on health benefits. This strategic approach led to a 400% sales increase within the first year and secured Poppi a place on shelves nationwide.

  • Pink background with black text that says 'popchips'.

    What’s Poppin? Crafting their tone and content across social, POS, and ads (think Katy Perry), to ensure a cohesive brand voice that popped with their target audience. From scratch, engagement soared, building a powerhouse identity.

  • Brown background with white text reading 'SNACK CONSCIOUS'.

    Flavors that will love you back. Took Canadian brand, Snack Conscious, beyond protein bars. Repositioned them as a leader in bite-sized, plant-based snacking with clean ingredients. Clearer packaging and strategic placement on shelves followed. Content and sales tools created drove brand awareness and retail success.

Community Builder & Culturalist

NYC nightlife has been a part of me since I was 16, inspiring my work and community involvement. I co-founded Friends and Lovers Brooklyn, a venue that has significantly influenced Brooklyn's music culture and serves as a hub for diverse musical acts and community events. Nightlife culture inspires art, fashion, and trends before they hit the streets, making it an exciting place to exist.

During the COVID-19 pandemic, I launched NYC Nightlife United to raise funds for nightlife workers, BIPOC, and LGBTQIA+ spaces, showing my commitment to supporting vulnerable communities and preserving NYC's nightlife. Through strategic partnerships with brands, NYC Nightlife United was able to not only raise funds, but also bring awareness to these vital spaces — connecting community, fostering authentic relationships.

These experiences highlight my ability to mobilize resources and create inclusive spaces, making me an inspiring leader and effective marketer.

A woman with dark hair and patterned clothing standing in a dimly lit, tropical-themed room with vibrant pink, purple, and red lighting, and large leafy wallpaper or decoration in the background.

Named One of Brooklyn Magazine’s 50 most fascinating people

THOUGHT LEADERSHIP

“I love what the NA space has become. It’s much bigger than trends. It’s its own category and innovation and flavor profile. It’s fun and opens the door for a whole different world of making drinks … It makes room for everyone.”

Forbes

ALSO IN